This week we had the honour of welcoming BC Agriculture and Food Minister Lana Popham and her Chief of Staff, Samuel Godfrey, to Lightning Rock Winery. Their visit came right in the middle of harvest — one of the busiest times of year — but it was a moment we won’t forget.

The Minister walked through our replanted vineyards, saw firsthand the work that goes into recovery after a devastating 2024 crop loss, and even helped us pick grapes to start the cuvée for our Pinot Noir.

Most importantly, she listened. We spoke at length about the Olympic Average markup formula, how it currently punishes small wineries for trying to survive, and how it can be fixed at no cost to government. We also discussed how the Replant Program could be redesigned to better support family-run wineries, and how to give consumers across the province more access to BC-made wines and beverages.

What stood out was how engaged Minister Popham was. She asked thoughtful questions, understood the issues deeply, and showed us she truly cares about BC farmers. We left the conversation feeling heard — and hopeful.

Now the challenge is clear: ensuring that Cabinet, and especially the Treasury Board, understands the urgency of these issues. With the Minister’s leadership, we believe common-sense solutions are possible.

At Lightning Rock, we remain committed to making honest, transparent wines that showcase the best of BC. We thank Minister Popham and Samuel Godfrey for their visit and their commitment to the people who grow and make wine in this province.