Three weeks ago, we left Lightning Rock not knowing exactly what we would come back to.
The Bald Range Fire forced the evacuation of our winery, our homes and much of our community. For some families in Summerland, the losses have been devastating. People lost homes and possessions, businesses were disrupted and families were displaced.
Our hearts remain with everyone who has been affected.
For Lightning Rock, we were incredibly fortunate. Our winery and vineyards are standing, our team is safe, and today we get to do something that seemed a long way away a few weeks ago:
We get to open our doors again.
A Small Team That Kept Going
There are a few people we especially want to recognize.
Our winemaker and vineyard manager, Sébastien Hotte, was evacuated along with his fiancée and their young children.
Whenever access was permitted, Sébastien was back checking our properties. He checked the winery, staff housing and vineyards, kept an eye on irrigation and the vines, helped neighbouring farms and vineyards, and made sure our restaurant and private liquor store partners received wine when we were able to get it to them.
All of this while looking after his own evacuated family.
Harvest doesn’t stop getting closer because there’s a wildfire, and neither do vineyards. We are very fortunate to have Sébastien looking after ours.
Our Wine Shop and Tasting Room Manager, Harpreet, was also evacuated. Rather than sitting on the sidelines, she went to work helping others.
Through Penticton Rotary and JCI Penticton, Harpreet spent long 12-14 hour days volunteering and helping feed people affected by the evacuation and fire.
Tracy spent countless hours cleaning and helping get the winery back into shape so we could safely reopen and get ready for harvest.
Ron spent much of the evacuation working with the District of Summerland, provincial government, and emergency officials on problems affecting farmers and wineries throughout the evacuation zone.
For agriculture, limited access isn’t simply an inconvenience. Vineyards and orchards still need irrigation. Crops need to be protected. Livestock needs care. Harvest was approaching.
Ron worked with officials to push for a more practical agricultural access system that would allow farmers and essential workers to reach their properties while still respecting the restrictions required to keep everyone safe. Eventually, improved agricultural access was put in place, allowing Sébastien and other agricultural workers to do more of the work that couldn’t simply wait until the evacuation was over.
There was another problem affecting wineries well beyond Lightning Rock.
Mission Bottle Wash, an important part of the Okanagan wine industry’s bottle supply chain, was caught inside the affected area. Without access, wineries throughout the region faced the possibility of running out of bottles and disrupting bottling schedules at one of the worst possible times of year.
Ron worked with the District, Agriculture Minister Lana Popham’s office and others to help find a solution. It became a good example of what could happen when industry and government worked together to solve a very practical problem during an emergency.
It has been an extraordinary few weeks for a very small team.
Thank You
One of the things we’ll remember most from these weeks is how many people reached out.
We received emails, phone calls, texts and messages from across British Columbia and Canada asking if we were okay and what people could do to help.
Many of you placed online wine orders.
Others went looking for Lightning Rock at your local private liquor store or ordered our wines at restaurants.
Our restaurant and liquor store partners continued supporting us and ordering our wine during a period when our own tasting room couldn’t welcome a single customer.
Those things mattered.
To everyone who ordered a bottle, sent us a note, checked on our team, shared one of our posts or simply told us you were thinking about Summerland: thank you.
And to the firefighters, first responders, emergency personnel, volunteers, neighbours and community organizations who worked incredibly long hours throughout the fire, our gratitude is difficult to put into words.
We also want to thank the government, municipal and emergency officials who listened when we brought forward problems and worked with us to find solutions. During an emergency, not every decision will be perfect, but we saw people willing to pick up the phone, listen and try to make things work.
Summerland Still Needs You
Reopening doesn’t mean everything is suddenly back to normal.
There are people in our community who have lost far more than a few weeks of business, and there are local businesses, farms, wineries, cideries, breweries and restaurants that lost an important part of their summer season.
One of the simplest ways to help is to come to Summerland.
Visit the businesses. Eat at the restaurants. Buy local wine, cider and beer. Stay for an afternoon or a weekend. And if you’re elsewhere in BC or Canada, look for Summerland and Okanagan products where you live or order directly from the producers you enjoy.
If you’re able, you can also support wildfire relief directly through the SOS Wildfire Response Fund or Mamas for Mamas – Fire Support, both of which are helping Summerland families and workers who were hit hardest.
Small businesses survive because people choose to support them.
And Now, We Open the Doors
Today, Thursday, August 27, the Lightning Rock tasting room is open again.
We’ll be here 11 AM to 5 PM every day through Thanksgiving.
The vineyards are still here. Harvest is getting closer. There is wine in the tasting room. And after three weeks of talking to far too many people through phones, emails and social media, we’re very ready to see some actual faces again.
Come by for a tasting. See how the vineyards are doing. Say hello to the team.
Most of all, come enjoy Summerland.
We’re incredibly grateful to be home.
Ron, Tracy, Sébastien, Harpreet and the Lightning Rock team
In the News
The Vancouver Sun has published my latest opinion piece on Canada’s new interprovincial alcohol agreement.
I support removing barriers between provinces — but after reading the agreement, I believe it falls well short of genuine free trade.
It still permits provincial liquor board markups, registrations, fees and administrative requirements on Canadian products sold to Canadian consumers.
We can do better.
British Columbia and Ontario could lead by creating a reciprocal market for wines made from 100% Canadian-grown grapes — supporting Canadian grape growers, wineries, workers, tourism and consumers.
This is about offering a solution, not simply identifying a problem.
I’ve posted more information and access to the full article on the Lightning Rock Journal.
Read the Full Op-Ed →
A few minutes on television isn’t enough to explain what this agreement really means.
This morning I had the opportunity to speak with CBC News about Canada’s new interprovincial alcohol agreement and what it means for Canadian wineries, consumers and the future of internal trade.
Like many Canadians, I was encouraged when Canada’s premiers announced they had reached an agreement.
After fourteen years of discussion, two House of Commons petitions, two private members’ bills and repeated commitments from governments across the country, it sounded like Canada had finally created one national market for Canadian wine.
Then I read the Operating Agreement.
While it removes one barrier by permitting direct-to-consumer shipments between participating provinces, it also preserves the ability of provinces to impose liquor board markups, registration requirements, fees, reporting obligations and other administrative requirements.
Those details matter.
In many ways, they will determine whether this agreement becomes meaningful free trade or simply a different way of managing provincial barriers.
Watch the CBC Interview
I appreciated CBC News taking the time to cover this important issue.
Watch on CBC.ca
Why This Matters
The timing could not be more important.
The United States has recently imposed a 50% tariff on Canadian wine, making one of Canada’s most important export markets dramatically more difficult for wineries across the country.
If there was ever a moment to fully open Canada’s domestic market, this was it.
Instead, the agreement leaves many of the most important economic questions unanswered.
- What liquor board markups will provinces charge?
- Will producers have to register separately in every province?
- Will annual fees be imposed?
- What reporting requirements will exist?
- Will Canadian products receive fair access to consumers without unnecessary bureaucracy?
Those answers will determine whether this agreement truly helps Canadian producers and consumers.
Why British Columbia Could Actually Move Backwards
One aspect of the agreement deserves particular attention.
British Columbia already permitted Canadian wineries to ship directly to BC consumers.
The new Operating Agreement does not protect that existing access.
Instead, it expressly preserves the ability of provinces to impose liquor board markups, registration requirements and other charges.
In other words, a system that already existed could become more expensive for both producers and consumers.
That should concern everyone who believes buying Canadian should be easier, not harder.
What I’d Like to See
Canadian wineries are not asking governments for subsidies.
We are not asking for protection from competition.
We are asking for the opportunity to compete fairly within our own country.
I believe the next step should be straightforward.
- Licensed Canadian producers should be able to sell directly to Canadian consumers anywhere in Canada.
- Age verification should remain mandatory.
- Applicable GST, HST or PST should be collected and remitted.
- If a provincial liquor board does not purchase, warehouse, market, distribute or deliver the product, it should not collect a liquor board markup.
- Canadian-made wine, beer, cider and spirits should also receive fair access through provincial liquor stores, private retailers, grocery stores and hospitality businesses wherever those channels already exist.
That would create one Canadian market while allowing provinces to continue collecting the taxes they are entitled to receive.
What Happens Next?
The Operating Agreement is now signed.
The real work begins with implementation.
Each participating province must now decide:
- what registrations will be required;
- what fees will apply;
- what liquor board markups will be charged;
- how producers will report sales; and
- when these new systems will come into effect.
Those decisions will determine whether this agreement becomes genuine internal trade reform or simply a new administrative framework.
I will continue following those developments and updating this Journal as more information becomes available.
About Lightning Rock Winery
Lightning Rock Winery is a family-owned winery in Summerland, British Columbia, producing premium sparkling and still wines from estate vineyards in the Okanagan Valley.
Beyond producing wine, we believe in supporting Canadian agriculture, rural communities and a stronger Canadian economy.
Our goal is simple:
One Country. One Canadian Market.
Canadian products should never be treated as foreign products simply because they cross a provincial border.
At Lightning Rock Winery, we’ve always believed in keeping things simple, honest, and transparent.
So here’s something that doesn’t make sense.
Today, we can legally ship our wine to Seattle more easily than we can legally ship it to Toronto.
That’s not a typo.
It is often more straightforward for us to sell Canadian wine into the United States than it is to sell it within our own country.
How Did We Get Here?
Across Canada, a patchwork of provincial rules still restricts how wineries, breweries, and distilleries can sell directly to consumers in other provinces.
While governments talk about internal free trade, the reality on the ground is very different.
Consumers want to support Canadian producers.
But in many cases, they simply can’t.
A Deadline Is Approaching
The Prime Minister and nine provinces have pointed to May 1 as a target date for progress on internal free trade.
That date is coming quickly.
But as of today, nothing has changed for small producers like us.
The same barriers remain in place.
A Practical Solution Is on the Table
Member of Parliament Dan Albas has introduced Bill C-262, which would allow Canadians to receive Canadian wine, craft beer, and spirits directly from producers across provincial borders using Canada Post and other trusted carriers.
This isn’t about removing safeguards.
It’s about creating a clear, consistent system that allows Canadians to support Canadian businesses.
This Effort Isn’t New
We’ve been working on this issue for years.
Back in 2020–2021, we partnered with MP Dan Albas on a national petition to address interprovincial wine shipping.
That effort was gaining traction before a snap federal election brought it to an end.
Now, the issue is back — and we have another chance to get it right.
A Petition Is Now Live
To support Bill C-262, we’ve launched a House of Commons petition.
If enough Canadians sign, the government is required to respond.
👉 https://petitions.ourcommons.ca/en/Petition/Details?Petition=e-7258
It takes less than a minute.
Why This Matters
This isn’t just about wine.
It’s about:
- Supporting Canadian businesses
- Giving consumers more choice
- Building a stronger national economy
- Making it easier to buy Canadian
A Simple Question
If Canada believes in free trade within its own borders…
Why is it easier to sell Canadian wine internationally than within Canada?
What You Can Do
If you believe this should change:
👉 Sign the petition
👉 Share this post
👉 Talk to your provincial representatives
At Lightning Rock, we’re proud to make wine in British Columbia.
We just think Canadians should be able to enjoy it — no matter where they live.