For any inquiries related to this matter from guests or press, please email Ron at ron@lightningrockwinery.com .
A recent BIV news article highlights how Alberta’s tax increase raises the cost of BC wines sold to consumers in Alberta. Not only does this new system interfere with the promise of easy direct-to-consumer shipping between Alberta and BC, but it also imposes an additional financial burden on producers and wine lovers. In some cases, the combined taxes in Alberta could now exceed what we would face exporting our wines to the United States. This is surprising and disappointing for those who have long championed the idea of buying local.
At Lightning Rock, our aim is to practice minimal intervention and sustainable winemaking. We believe that Canadians should be able to enjoy Canadian wine regardless of which province they call home. That is why our owner, Ron, penned a letter to Premier Danielle Smith asking her to reconsider these punitive new taxes. We remain hopeful that open communication will help maintain fair access to local wines. Wine should bring people together, not keep us apart.
Below is the full text of Ron’s letter, which we have also sent to the Premier.
PDF Version of this letter for Download
Lightning Rock Winery
Summerland, BC
March 24, 2025
The Honourable Danielle Smith
Premier of Alberta
307 Legislature Building
10800 – 97 Avenue
Edmonton, AB T5K 2B6
Subject: Alberta Wine Tax Hike – A Tax on Canadian Free Trade
Dear Premier Smith,
As a BC winery owner who has long respected Alberta’s leadership in free markets and open trade, I was deeply disappointed by your government’s recent decision to raise the wine markup from $3.91 to $4.11 per litre and impose a new ad valorem tax of up to 15% on the value of wine sold in Alberta.
After more than a year of negotiations between our provinces, January 2025 finally brought a cooperative agreement that allowed direct-to-consumer wine shipping between BC and Alberta. In July 2024, you called that deal a win for Albertans and British Columbians, promising “more market access for businesses, more prosperity for Albertans and British Columbians.” Now, just months later, these gains are being undone by a tax that targets Canadian wine under the guise of fairness.
You built your public leadership on reducing red tape and fighting back against foreign tariffs and Ottawa overreach. On March 5, 2025, you declared your commitment to “break down restrictive provincial trade barriers” and ensure the “unrestricted movement of goods” across Canada. Yet your government’s new wine markup system does the opposite, raising costs on Canadian wine, disproportionately affecting smaller BC producers like us, and placing new obstacles in the way of interprovincial trade.
You have spoken powerfully against the federal carbon tax, calling it “unfair,” and said that tax increases “punish” ordinary Canadians. That same logic applies here. These taxes are layered on top of wine already subject to excise, GST, and shipping fees. The impact is not just on wineries but\ also on Alberta consumers, who now face higher prices and fewer choices.
Even more concerning is that under the new ad valorem system, many of our wines now face a higher effective tax in Alberta than they would if exported to the United States. Under current U.S. policy, Canadian wine is subject to a 25% tariff. Yet with Alberta’s new $4.11 per litre markup and an ad valorem tax of up to 15% on higher-priced bottles, the combined tax burden in Alberta now exceeds 26-28% for many wines. That means Alberta’s tax regime is more punitive than Trump-era tariffs.
The new taxes apply only to wine over $15, sparing cheaper imported wines but heavily affecting BC wines, most of which are in that higher price category. The agreement between the provinces took months to negotiate and was intended as a one-year experiment. Yet only three months in, your government has imposed a tax that makes BC wines significantly more expensive in Alberta than they are in British Columbia.
As a matter of national pride, we need a national market for our wines.
Premier Smith, we urge you to live up to your words and repeal this damaging tax. Let Alberta once again lead the way in dismantling trade barriers, not building them. Let us work together across provincial lines to make Canadian wine more accessible, more affordable, and more celebrated by Canadians from coast to coast.
Sincerely,
Ron Kubek
Owner & CEO, Lightning Rock Winery
Summerland, BC
We share this letter because we believe open dialogue is essential in addressing these policy issues. At Lightning Rock Winery, our core values include community, sustainability, and the joy of bringing people together to enjoy quality wine. We are hopeful that these same values will guide our leaders to revisit and rethink Alberta’s new tax laws.
Until then, we thank everyone who continues to support local wineries. Every bottle you purchase is a direct investment in the families and farms that keep our wine industry vibrant and true to its roots.
We Would Love to Hear from You
Let’s keep the conversation going. Together, we can work toward a vision of Canada that embraces local growers and producers, ensuring that everyone has a chance to enjoy the best of our regions without unnecessary obstacles.
Cheers from all of us at Lightning Rock Winery, and thank you for standing with us as we navigate these changes.
At our small-scale, family-run winery in the heart of Summerland, BC, we believe wine isn’t just about fancy tasting notes. It’s about connection, laughter, and raising a glass in those real-life moments that matter. That’s why we team up with incredible restaurants and local liquor stores throughout the Okanagan and beyond, making sure you can grab a bottle of Lightning Rock whenever the moments calls for it.
So, next time you’re out and about:
Calling all adventurers and wine enthusiasts! Lightning Rock Winery is thrilled to announce our return to the Grand Somm Express, a one-of-a-kind wine experience that pairs a scenic steam train ride through Summerland with the best of Okanagan wine, ciders, craft beer, and spirits. Whether you’re a local or exploring British Columbia’s wine country for the first time, this event is your ticket to discovering the region in the most delicious way.
Extended Experience
This year’s Grand Somm Express adventure is 30 minutes longer, giving you extra time to sip on award-winning Okanagan wines, sample craft delights, and soak in the natural beauty of Summerland—all at a leisurely pace.
Assigned Seating
Relax and enjoy the ride with friends or family—no seat scrambling. This means more time to revel in the nostalgia of a historic steam train and immerse yourself in a true wine experience.
Reception & Dessert
Kick things off with a lively welcome reception featuring local wines, ciders, craft beers, premium spirits, and gourmet appetizers—setting the stage for an afternoon of indulgence. When you return to the station, treat yourself to a dessert reception because every memorable day deserves a sweet finale.
Onboard Tastings & Live Music
Expert sommeliers will guide you through a curated selection of Okanagan wine, local ciders, and premium spirits, while live music adds an upbeat energy to the journey. It’s a moving festival of flavors through the heart of Summerland!
Shop & Explore
Take home your favorite discoveries at the on-site Martin Street Liquor Merchants’ store. Even better, your event ticket includes a Complimentary All-Access Pass to explore participating Bottleneck Drive establishments from June 19 to June 23, 2025—enjoy drop-in tastings at Summerland’s top wineries, cideries, breweries, and distilleries.
After your train ride, we invite you to keep the celebration going at Lightning Rock Winery for our special dinner event: Where There’s Smoke, There’s Lightning! Once again, we’re partnering with our neighbours at Summerland Smoke Shack to serve up a hearty brisket dinner with all the fixings—tender meat, coleslaw, potato salad, baked beans, and a dinner roll, followed by a scrumptious fruit crumble dessert with ice cream. A glass of our favorite Lightning Rock selection is included, making it a perfect pairing to round out your Okanagan wine experience.
The Grand Somm Express in Summerland is more than just a train ride—it’s a celebration of Okanagan wine culture, local cuisine, and the welcoming spirit of our community. Between the panoramic views, the guided tastings, the live music, and our post-train dinner, there’s no better way to experience the region’s bounty.
Secure your tickets now and invite your friends for a day (and evening!) you won’t forget. If you have questions or need additional details, please reach out—we’re here to help you plan the perfect Okanagan wine experience. Hop on board, and let’s toast to Summerland’s Grand Somm Express together!
Valentine’s Day is all about spending quality time with the people you love, and sometimes that means less time in the kitchen and more time chatting over a glass of rosé. Our co-owner, Tracy, has shared two quick, fuss-free dessert recipes that are perfect for a romantic evening—or any sweet occasion. Whip them up, pour your favorite rosé, and focus on what truly matters: good company, heartfelt conversation, and delicious treats. Enjoy!
Looking for the perfect pairing? Our Valentine’s Rosé Pack includes four delicious Rosé’s to keep your glasses full of flavour. Discover Valentine’s Wines…
We hope you enjoy these sweet treats with loved ones—friends, family, or that special someone. Just pour a glass of your favorite Lightning Rock rosé, savor each bite, and remember that the best part of any celebration is the time spent together. Cheers!
Canadians across various industries—forestry, manufacturing, agriculture, and more—have witnessed firsthand how a single piece of legislation or a new tariff can upend business plans and threaten livelihoods. It’s frustrating to see hard-working people caught in the middle of international disputes, forced to deal with sudden policy shifts that are often beyond their control. While it’s necessary to address and adapt to these external pressures, we must not let them overshadow a problem that lies entirely within our own borders: the needless interprovincial restrictions that prevent Canadian wine from being sold freely across our provinces.
Each province in Canada has its own set of regulations and markups that make it nearly impossible for Canadian wineries to sell directly to consumers or retailers outside of their home province.
This system makes little sense in a country that prides itself on international free trade agreements but restricts its own domestic market. Why are we allowing provinces to block Canadian wine from flowing freely when we claim to be a united country?
If we truly want to strengthen the Canadian wine industry and provide consumers with greater choice, we must eliminate these provincial restrictions. The benefits of doing so are clear:
The Supreme Court of Canada’s decision in the Comeau case missed an opportunity to reaffirm true free trade within our country. However, provincial governments still have the power to come together and create a framework that allows Canadian wine to flow freely, just as beer and spirits do in some cases.
While the hardships from U.S. tariffs are understandably top of mind for many, focusing exclusively on external conflicts does a disservice to our own producers and consumers. The real challenge to our industry isn’t just at the U.S. border—it’s also the roadblocks we’ve built between provinces.
I have lobbied the governments of Alberta, BC, and Ontario on this issue, speaking to both the government and the official opposition, yet we still have nothing. The real issue lies with the liquor control boards—BCLDB, AGLC, LCBO, and SAQ—who operate like provincial fiefdoms, prioritizing excessive tax markups while protecting their own producers. If governments insist on collecting more than just sales tax on made-in-Canada wine, we could at least use Alberta’s model—but we need to act quickly.
As the holiday season approaches, Summerland transforms into a twinkling wonderland, and we at Lightning Rock Winery are thrilled to be part of the annual Light Up the Vines event once again! This magical celebration brings together wineries, cideries, breweries, and distilleries across Summerland’s Bottleneck Drive for enchanting evenings filled with festive lights, delightful sips, and holiday cheer.
While our tasting room is usually closed for the season, we’re opening our doors for four special nights:
4 PM to 9 PM
Saturday, November 30th
Friday, December 6th & Saturday, December 7th
What to Expect at Lightning Rock:
✨ Exclusive Light Up Tastings
3-wine flight (choose sparkling, white, rosé, or red) – $10
5 oz glass of any open wine – $10
✨ Twinkling Lights Everywhere
✨ Fire Tables and Outdoor Heaters
✨ Complimentary Hot Apple Cider (non-alcoholic)
✨ Special Holiday Deals
📅 Date: Friday, November 29, 2024
⏰ Time: 5:00 PM – 9:00 PM
📍 Location: Downtown Summerland
A Tradition 37 Years in the Making
The Festival of Lights began 37 years ago, envisioned by four passionate Summerland businessmen: Jerry Hallquist, Art Sewell, Allan Fabbi, and Bruce Hallquist. Their goal was to showcase the vibrant businesses of downtown Summerland. To bring this vision to life, they initiated a community-wide effort to light up the town:
The inaugural festival was a resounding success, drawing an estimated 4,000 to 5,000 attendees. It was the only event of its kind in the Okanagan at the time and has since become a premier holiday tradition, thriving over the past 37 years and captivating both locals and visitors alike.
Festival Highlights
✨ Light Displays: Marvel at the spectacular lighting that transforms the town into a glittering spectacle.
✨ Live Entertainment: Enjoy performances that add to the festive atmosphere.
✨ Food Vendors: Savor delicious treats from local vendors.
✨ Holiday Shopping: Explore unique gifts from local artisans and businesses.
✨ Beverage Tent: Don’t miss the Light Up Summerland Beverage Tent presented in partnership with Visit Summerland at Henry & Wharton, featuring local wines, ciders, beers, spirits, and of course Lightning Rock Winery!
✨ Fireworks Display: Cap off the evening with a spectacular fireworks show presented by the Summerland Credit Union.
After enjoying the downtown festivities, continue the fun by exploring the Light Up the Vines event along Summerland’s Bottleneck Drive. Join us and other local producers for enchanting evenings filled with festive lights, special tastings, and holiday cheer.
Event Dates
5:00 PM – 9:00 PM
Saturday, November 30th
Friday, December 6th & Saturday, December 7th
Participating Members Include
Wineries:
Haywire Winery
Summergate Winery
Dirty Laundry Vineyard
Garnet Valley Ranch
Heavens Gate Winery
Lightning Rock Winery
Lunessence Winery
Sage Hills Estate Winery
Solvero Wines
Pamplemousse Jus
Sleeping Giant Fruit Winery
Vows and Vines Vineyard
Cideries:
Millionaires’ Row Cider Co.
Dominion Cider Co.
Nomad Cider
Summerland Heritage Cider
Distilleries:
Alchemist Distiller*
Controlled Entropy Distilling
Breweries:
Detonate Brewing Company
To make the most of your Light Up the Vines experience, here are some tips:
Create Your Own Tour
Map Out Your Stops: With so many fantastic venues participating, plan ahead to visit your top choices. Consider grouping nearby locations to maximize your time.
Reserve Tastings
While many places welcome walk-ins (including us!), reservations can help ensure you have a spot, especially during peak times.
Transportation
Drive Safely: If you plan to drive, designate a sober driver to ensure everyone’s safety.
Shuttle Services
Check out local shuttle services or consider booking the Light Up the Vines Special Offer with the Summerland Waterfront Resort & Spa, which includes door-to-door shuttle service to select tasting rooms.
Stay Overnight
Accommodation Offers: Extend your stay and enjoy more of what Summerland has to offer. The Summerland Waterfront Resort & Spa is offering exclusive rates for the event.
Dress Warmly
The evenings can be chilly. Wear warm clothing and comfortable shoes, as you’ll likely be moving between indoor and outdoor spaces.
Embrace the Festivities with Family & Friends
Many venues are family-friendly (including us!), so feel free to bring the kids along for some holiday fun.